Meet Michael James, a passionate figure skating enthusiast and the driving force behind Shop Ice Skating. Hailing from London, England, Michael's journey in the world of ice skating began as a child skater, igniting a lifelong passion for the sport.

With over 25 years of experience, Michael has not only honed his skills as an accomplished Ice Dancing coach but has also served as a Skating Director and Figure Skate Sharpener. His dedication to the ice has made him a trusted expert in the field, with a deep understanding of what it takes to excel in figure skating.

Today, Michael channels his expertise and love for the sport into his role at Shop Ice Skating. He is on a mission to educate and provide premium products that cater to "All Things Ice Skating." From boots to blades and a wide range of accessories, Michael continuously adds new products to better serve the evolving needs of his clients.

Michael's commitment to excellence and his genuine passion for helping ice skaters reach their full potential make him an invaluable asset to the ice skating community. Whether you're a beginner or a seasoned pro, you can count on Michael to provide top-notch advice, guidance, and the highest quality products to enhance your ice skating experience.